SANTERI SMAL

Visual Content Creator | Motion Designer | Art Director

I’ve been turning ideas into visual stories for nearly two decades — creating videos, motion graphics and content across different channels and audiences. I’m especially drawn to the challenge of taking something complex and making it clear, engaging and easy to understand.

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Selected work

All Animation Art Direction Branding Concept Development Content Production Editing Graphic Design Illustration Information Design Motion Design Post-production Social Media Content Storytelling Typography VFX Visual Design VIsualisation Web Design

Keeping the Energy Flowing

Funky Monkey • Concept Development • Motion Design

Bringing Static Tacos to Life

Taco Bell • Motion Design • Animation

Creating a Visual Identity Built On Trust

FireBig • Branding • Graphic Design • Web Design

Finding the Right Pace

Finding the Right Pace

Honor Magic6 Pro • Editing • VFX

Making Complexity Visible

GE Healthcare • Motion Design • Information Visualisation

Setting a Course

S/Y Prompt • Branding • Web Design

Small Changes, Bigger Stories

City of Lahti • Content Series • Editing

Building a Brand Through Everyday Content

Telia • Social Media • Content Creation

When the World Went Quiet

Sanoma • Anna sen soida

The Human Side of Connectivity

Telia • Concept Development • Campaign Content

Making Energy Systems Understandable

Fortum • Visual Design • Information Design

Visualising the Bigger Picture

Grano • Strategy Visualisation • Illustration

Making Difficult Things Easier to Talk About

Mielenterveysseura • Campaign Design

Turning Complexity Into Clarity

Tieto • Information Design • Presentation Design • Strategy Communication

Turning Strategy Into a Visual Narrative

Aalto University • Visual Design • Art Direction

Aalto University Digital Design System

Aalto University • Web Design • Visual Design • Graphic Design

Shaping The Future Of a New Campus

Aalto University • Publication Design • Editorial • Information Design

The Future of Business Transformation

Tieto • Art Direction • Visual Design